CA 08 – Branding and Packaging

For this Course assignment we were to work with
branding, packaging and presentation of a dog
food product.

The Brochure

Mirroring the colours and aesthetics of the packaging design, the brochure is designed to showcase the nutritional values of Dug’s Dinner in a clean and informative way.

The Display

Clean, simple, elegant, and featuring the brand colours, this display is designed to be a semi permanent point of sail that can easily fit into any shop interior and décor.

Dielines & Packaging

The dieline and packaged design was constructed from the ide of giving of a feeling of exclusivity and elegans in an affordable way. The package can be printed on one sheet of carton and only require a single stroke of glue. The sachets gives a variety of textures and a sense of value to the product, etch package of Doug’s Dinner containing 5 sachet.

Flavour variety
Packag dieline
Packag dieline (alternative design)
Sachet dieline